Advertisement is the most effective means to make people know about products or service of any kind either visually or orally, and thus it is one of the most important aspects of mass communication.

Advertising is a service industry geared towards the communication of information and ideas to and on behalf of others. Indian market is one of the fastest growing corporate hubs of the world and as a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade.

Advertising is actually brand-building through effective communication. It is the main arm of marketing, it helps to create demand, promote marketing system and boost economic growth.

A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. It is an ideal profession for a creative individual who can handle work-pressure. And with the emergence of new areas within advertising like event management, image management, internet marketing etc., scope has become even vast.